Back in February I mentioned that video game papercraft was far surpassing it’s cousin (comic book papercraft). However, I think the tide may be turning in this battle. In a major couter attack we now have the Batmobile created entirely in papercraft.
In last week’s column I was talking about how great Joss Whedon’s new project Dr. Horrible was. I considered it one of the funniest things I’ve seen in a long, long time. Sure I recognized it’s darker aspects (for instance, the fact that Dr. Horrible never really showed any hint of remorse for his actions).
The problem is, since Whedon relied so much on viral marketing (i.e., you and I spreading the word in emails and forums) I feel a bit mislead as to what I was marketing.
While I still recommend Dr. Horrible to just about anyone. I wouldn’t claim it’s “funny” or “light hearted”. It’s a significantly dark story. Which isn’t bad, it’s just not what I was led to believe.
Now maybe I told myself it was going to be a comedy. And maybe I shouldn’t have jumped to that conclusion. But that’s the challenge of marketing like this. Whedon may create a new way to market creative content – but he (and others) better be careful to not alienate their “marketers.”